| 000 -LEADER |
|---|
| fixed length control field |
00457aab a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141010b2004 xxu||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
09725326 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
P & G's brand management system / |
| Statement of responsibility, etc |
Vivek Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
Apr. 2004 |
| Place of publication, distribution, etc |
Hyderabad : |
| Name of publisher, distributor, etc |
IUP publications ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp. 67-80 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Advertising Express |
| Volume number/sequential designation |
Vol. IV, No. 4 |
| 9 (RLIN) |
14068 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand Management : Procter & Gamble |
| 9 (RLIN) |
14069 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
www.iupindia.in |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Journal Articles |
