000 -LEADER |
fixed length control field |
00514aab a2200145 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141010b2004 xxu||||| |||| 00| 0 eng d |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
09725326 |
245 ## - TITLE STATEMENT |
Title |
Comparative advertising : |
Remainder of title |
The ethical dimensions / |
Statement of responsibility, etc |
Deepak |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc |
July 2004 |
Place of publication, distribution, etc |
Hyderabad : |
Name of publisher, distributor, etc |
IUP publications ; |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pp. 42-47 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Advertising Express |
Volume number/sequential designation |
Vol. IV, No. 7 |
9 (RLIN) |
14403 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising Ethics |
9 (RLIN) |
14404 |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.iupindia.in/704/ae.asp?mag=http://www.iupindia.in/704/ae_sub.asp |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Journal Articles |