| 000 -LEADER |
|---|
| fixed length control field |
00463 a2200121 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141010b2004 xxu||||| |||| 00| 0 eng d |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of advertising to the Hispanic community / |
| Statement of responsibility, etc. |
Joan Marques, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
Oct. 2004, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp. 35 - 47, |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
ADVERTISING EXPRESS |
| Volume/sequential designation |
Vol. IV, No. 10, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
HISPANIC COMMUNITY : ADVERTISING STRATEGY |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.iupindia.in/1004/ae.asp?mag=http://www.iupindia.in/1004/ae_sub.asp |
