| 000 -LEADER |
|---|
| fixed length control field |
00325 a2200109 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
R658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roy, Ashok |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Avenues of advertising: |
| Remainder of title |
the blasphemous bible for the believers of brand building / |
| Statement of responsibility, etc. |
Ashok Roy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Mumbai : |
| Name of publisher, distributor, etc. |
Advertising Avenues, |
| Date of publication, distribution, etc. |
c. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
300p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand Management |
