| 000 -LEADER |
|---|
| fixed length control field |
00464 a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141010b2006 xxu||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
09725326 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Trends in advertising : Special focus on in-film advertising / |
| Statement of responsibility, etc. |
Kanchan, Prateek |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
July 2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp 16-18 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
ADVERTISING EXPRESS |
| Volume/sequential designation |
Vol. VI, No. 7, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
IN-FILM ADVERTISING |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.iupindia.in/706/ae.asp?mag=http://www.iupindia.in/706/ae_sub.asp |
