Customary advertising is out, shock advertising spells success. (Record no. 16154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00411 a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141010b2008 xxu||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 09725326 |
| 245 ## - TITLE STATEMENT | |
| Title | Customary advertising is out, shock advertising spells success. |
| Statement of responsibility, etc. | Pareek, M.S. Vandana |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | June 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pp. 25-27. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | ADVERTISING EXPRESS |
| Volume/sequential designation | Vol. VIII, No. 6 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING EXPRESS |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | www.iupindia.in |
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