000 -LEADER |
fixed length control field |
00466 a2200133 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141010b2009 xxu||||| |||| 00| 0 eng d |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
International Standard Serial Number |
09725156 |
245 ## - TITLE STATEMENT |
Title |
Branding in times of recession / |
Statement of responsibility, etc. |
Warriar, Ravi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc. |
Jan. 2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pp. 13-17. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
MARKETING MASTERMIND |
Volume/sequential designation |
Vol. IX, No. 1, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
BRAND MANAGEMENT |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.iupindia.in/109/Marketing_Mastermind.asp?mag=http://www.iupindia.in/109/Marketing_Mastermind_sub.asp |