| 000 -LEADER |
|---|
| fixed length control field |
00493 a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141010b2007 xxu||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
09725326 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
RFID: A novel tool for marketing research / |
| Statement of responsibility, etc. |
Gaurav, Kunal and Tripathi, Shiv Shankar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
Dec. 2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp. 32-38. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
ADVERTISING EXPRESS |
| Volume/sequential designation |
Vol. VII, No. 12, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
RADIO FREQUENCY IDENTIFICATION (RFID) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.iupindia.in/1207/ae.asp?mag=http://www.iupindia.in/1207/ae_sub.asp |
