| 000 -LEADER |
|---|
| fixed length control field |
00548nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150708145901.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150708b2 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789350291498 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
DMA Yellow Works |
| 9 (RLIN) |
7592 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Amul's India: |
| Remainder of title |
concept, design and co-ordination by D Y Works based on 50 years of Amul advertising by da-cunha Communications / |
| Statement of responsibility, etc |
DMA Yellow Works |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Noida: |
| Name of publisher, distributor, etc |
HarperCollins Publishers, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi 212 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising Campaigns: Amul |
| 9 (RLIN) |
7593 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
