| 000 -LEADER |
|---|
| fixed length control field |
00610nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170807160726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170807b xxu||||| |||| 00| 0 eng d |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Measuring the attitude of individuals towards print media advertisements / |
| Statement of responsibility, etc |
Sarkar, Samir & Chowdhury, M K |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
IUP Journal of Marketing Management; |
| Date of publication, distribution, etc |
Feb. 2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pp. 7 - 23. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
XVI, 1. |
| 9 (RLIN) |
12370 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Print media advertisements |
| 9 (RLIN) |
12371 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.iupindia.in/1702/Marketing%20Management/Measuring-the-Attitude-of-Individuals-Towards-Print-Media-Advertisements.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Journal Articles |
