| 000 -LEADER |
|---|
| fixed length control field |
00331 a2200121 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jeannet, Jean-Pierre |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing strategies / |
| Statement of responsibility, etc. |
Jean-Pierre Jeannet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Houghton Mifflin Co., |
| Date of publication, distribution, etc. |
c. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 918p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing : global |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hennessey, H. David |
