The Chak De effect: A post-mortem / Roy, Kisholoy
Series: ADVERTISING EXPRESS Vol. VIII, No. 1. Publisher: Jan. 2008Description: pp. 16-20.ISSN: 09725326 .Subject(s): MARKETING STRATEGY: CHAK DE! INDIA CASE STUDYOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J5160 |
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