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Navarasas in Indian advertising: Their impact on consumers / Chauhan Asopa, Minakshi

Series: MARKETING MASTERMIND Vol. X, No. 1. Publisher: Jan. 2010Description: pp. 16-20.ISSN: 09725156.Subject(s): ADVERTISEMENTS: USE OF NAVARASASOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J1727

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