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Content analysis of Lifebuoy soap television advertisements in the post liberalization era / Vasavada-Oza, Falguni

Series: ADVERTISING EXPRESS Vol. X, No. 4. Publisher: Apr. 2010Description: pp. 49-58.ISSN: 09725326.Subject(s): ADVERTISEMENTS : HISTORY: LIFEBUOY CASE STUDYOnline resources: Click here to access online
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