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Designing integrated promotion mechanism to India's rural consumer buying behaviour / Sakkthivel, A M

Series: ADVERTISING EXPRESS Vol. VI, No. 11. Publisher: Nov 2006Description: pp. 37-42.ISSN: 09725326 .Subject(s): RURAL MARKETINGOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J2789

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