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Branding through Bollywood: A new way of brand positioning / Agrawal, Noopur

Series: ADVERTISING EXPRESS Vol. VIII, No. 4. Publisher: Apr. 2008Description: pp.15-19.ISSN: 09725326 .Subject(s): BRAND POSITIONING: BOLLYWOODOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J5335

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