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Strategic modeling and execution of cross-production to increase brand bandwidth: A conceptual framework / Sakkthivel, A.M.

Series: ADVERTISING EXPRESS Vol. VIII, No. 6. Publisher: June 2008Description: pp. 11-15.ISSN: 09725326 .Subject(s): CROSS PROMOTIONOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J5469

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