Strategic modeling and execution of cross-production to increase brand bandwidth: A conceptual framework / Sakkthivel, A.M.
Series: ADVERTISING EXPRESS Vol. VIII, No. 6. Publisher: June 2008Description: pp. 11-15.ISSN: 09725326 .Subject(s): CROSS PROMOTIONOnline resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Nehru Centre Library | Available | J5469 |
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