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Do companies need to spend on advertisements or sales promotions? / Kurtkoti, Ashok and Apte, Anand

Series: ADVERTISING EXPRESS Vol. X, No. 10. Publisher: Oct. 2010Description: pp. 21-24.ISSN: 09725326.Subject(s): ADVERTISING: BENEFITSOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J6107

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