Capturing and gauging the impact of in-store promotion on consumer buying decision : A conceptual framework / Sakkthivel, A M and Murali, R
Series: ADVERTISING EXPRESS Vol. VIII, No. 7. Publisher: July 2008Description: pp. 17-22.ISSN: 09725326.Subject(s): IN-STORE PROMOTIONOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J5801 |
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