Q-score : A strategic approach to celebrity endorsement / Agarwal, Noopur and Tripathi, Aditya Prakash
Series: ADVERTISING EXPRESS Vol. VIII, No. 11. Publisher: Nov. 2008Description: pp. 24-27.ISSN: 09725326 .Subject(s): CELEBRITY ENDORSEMENTSOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J5965 |
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