Ambush marketing : Strategy vs. ethics / Naachimuthu, K.P.
Series: ADVERTISING EXPRESS Vol. IX, No. 2. Publisher: Feb. 2009Description: pp. 57-61.ISSN: 09725326 .Subject(s): AMBUSH MARKETINGOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J7144 |
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