Impact of surrogate advertisements on consumer buying behaviour / Chavadi, Chandan A. and others
Series: ADVERTISING EXPRESS Vol. VII, No. 6. Publisher: June 2007Description: pp. 59-63.ISSN: 09725326 .Subject(s): SURROGATE ADVERTISINGOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J3174 |
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