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Importance of trust factor in corporate branding / Ghosh, Lopamudra and Roy, Subhadip

Series: THE IUP JOURNAL OF BUSINESS STRATEGY Vol. VIII, No. 4. Publisher: Dec. 2011Description: pp. 55-62.Subject(s): CORPORATE BRANDING: TRUST FACTOROnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
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