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Brand Barbie : The iconic toy brand's leadership at stake? / Roy, Kisholoy

Series: ADVERTISING EXPRESS Vol. IX, No. 2. Publisher: Mar. 2009Description: pp. 59-62.ISSN: 09725326 .Subject(s): TOY BRANDS: BARBIE DOLLOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J7352

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