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Measuring ad effectiveness / Shilpa, S.K.

Series: ADVERTISING EXPRESS Vol. IX, No. 4. Publisher: Apr. 2009Description: pp. 28-31.ISSN: 09725326 .Subject(s): ADVERTISING EFFECTIVENESSOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J7385

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