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The cutting edge of buzz in brand management / Banerjee, Debjani

Series: ADVERTISING EXPRESS Vol. IX, No. 6. Publisher: June 2009Description: pp. 51-54.ISSN: 09725326 .Subject(s): BRAND MANAGEMENTOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J7408

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