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Positioning means locking the brand in the prospects minds: A different approach / Ray, Bedbal

Series: ADVERTISING EXPRESS Vol. VII, No. 12. Publisher: Dec. 2007Description: pp. 45-49.ISSN: 09725326 .Subject(s): BRAND POSITIONINGOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J3447

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