The X effect: Reaching the customers the experiential marketing (XM) way / Joshi, Rajiv
Series: ADVERTISING EXPRESS Vol. VII, No. 12. Publisher: Dec. 2007Description: pp. 17-21.ISSN: 09725326 .Subject(s): EXPERIENTIAL MARKETINGOnline resources: Click here to access onlineItem type | Current location | Call number | Status | Date due | Barcode |
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Nehru Centre Library | Available | J3495 |
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