Branding financial services: A strategic model to sustain brand equity / Vasumathy, S.
Series: ADVERTISING EXPRESS Vol. VII, No. 10. Publisher: Oct. 2007Description: pp. 36-42.ISSN: 09725326 .Subject(s): FINANCIAL SERVICES: BRANDINGOnline resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode |
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Journal Articles
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Nehru Centre Library | Available | J3497 |
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