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The effect of impulsiveness and promotional types on purchase intentions in Taiwan: a study / Lin, Yang-Chu & others

Series: IUP JOURNAL OF MARKETING MANAGEMENT; XII, 1. Publisher: Feb. 2013Description: pp. 7-24.Subject(s): CONSUMER BEHAVIOUROnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J8774

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