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Innovative integrated marketing communication strategies used to market Ra.One: a critical analysis / Shafiulla, B. and Babu, P. Premachand

Material type: materialTypeLabelBookSeries: THE IUP JOURNAL OF MARKETING MANAGEMENT; XIII, 2. Publisher: May 2014Description: pp. 19 - 39.Subject(s): FILM MARKETING: RA.ONE CASE STUDYOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J 9592

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