Product characteristics vis-a-vis consumers' risk perception: a conceptual study of online shopping / Sinha, Priyanka and Singh, Saumya
Material type:
BookSeries: THE IUP JOURNAL OF MARKETING MANAGEMENT; XIII, 2. Publisher: May 2014Description: pp. 40 - 57.Subject(s): ONLINE SHOPPING: RISK PERCEPTION
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| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Journal Articles
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Nehru Centre Library | Available | J 9593 |
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