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What western marketers can learn from China / Kimberly A. Whitler

Material type: materialTypeLabelArticleSeries: Harvard Business Review Vol. 97, No. 3. Publisher: Brighton : Harvard Business Publishing ; May-June 2019Description: pp. 75 - 82.Subject(s): China: Marketing strategyOnline resources: Click here to access online
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Journal Articles Journal Articles Nehru Centre Library
Available J11718

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