<![CDATA[Nehru Centre Library Search for 'Provider:IUP JOURNAL OF MARKETING MANAGEMENT']]>

<![CDATA[Nehru Centre Library Search for 'Provider:IUP JOURNAL OF MARKETING MANAGEMENT']]> /cgi-bin/koha/opac-search.pl?q=ccl=Provider%3AIUP%20JOURNAL%20OF%20MARKETING%20MANAGEMENT&format=rss2 10 0 50 Consumer behavior towards packaged food in rural areas: ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=22851 IUP JOURNAL OF MARKETING MANAGEMENT; 2015 . pp. 7 - 20.

Place Hold on Consumer behavior towards packaged food in rural areas:

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=22851 Key drivers influencing shopping behavior in retail store / ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=23539 IUP JOURNAL OF MARKETING MANAGEMENT; 2015 . pp. 7 - 36.

Place Hold on Key drivers influencing shopping behavior in retail store /

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=23539 The influence of teenagers as internet experts on online purchase, with specific reference to booking of tourist nights / ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=23540 IUP JOURNAL OF MARKETING MANAGEMENT; 2015 . pp. 37 - 55.

Place Hold on The influence of teenagers as internet experts on online purchase, with specific reference to booking of tourist nights /

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=23540 Antecedents of customer loyalty is hospitals / ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=23888 IUP JOURNAL OF MARKETING MANAGEMENT; 2015 . pp. 7 - 19.

Place Hold on Antecedents of customer loyalty is hospitals /

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=23888 A study of first page advertising trends in select Indian newspapers / ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=23889 IUP JOURNAL OF MARKETING MANAGEMENT; 2015 . pp. 20 - 33.

Place Hold on A study of first page advertising trends in select Indian newspapers /

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=23889 Consumer perception of sex appeal advertising: ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=23890 IUP JOURNAL OF MARKETING MANAGEMENT; 2015 . pp. 34 - 53.

Place Hold on Consumer perception of sex appeal advertising:

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=23890 Consumers' deal proneness: ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=24346 IUP Journal of Marketing Management; 2016 . pp. 7 - 45.

Place Hold on Consumers' deal proneness:

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=24346 Portrayal of women in Indian TV advertisements: ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=24563 IUP Journal of Marketing Management; 2016 . pp. 57 - 94.

Place Hold on Portrayal of women in Indian TV advertisements:

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=24563 Prediction of buying intention for online shopping: ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=24807 IUP Journal of Marketing Management; 2016 . pp. 7 - 30.

Place Hold on Prediction of buying intention for online shopping:

]]> /cgi-bin/koha/opac-detail.pl?biblionumber=24807 Measuring the attitude of individuals towards print media advertisements / ISBN /cgi-bin/koha/opac-detail.pl?biblionumber=25225 IUP Journal of Marketing Management; 2017 . pp. 7 - 23.

Place Hold on Measuring the attitude of individuals towards print media advertisements /

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