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101.
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Comparative advertising and brand equity / Ashokkumar, Sukanya Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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102.
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To extend or not to extend : Finding the brand fit / Panda Tapan K Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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103.
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Multiple celebrity endorsement : The new mantra ? / Dhote Tripti Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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104.
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The outlook for the entertainment and media industry :2004:2008 / Wayne, Jackson Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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105.
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Ancient philosophy : Commodity branding / Panda Tapan K, Publisher: Apr 2006Online access: Click here to access online Availability: Items available for loan: (1).
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106.
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The shopping consumers : Survey on consumer behavior (In the context of retail consumer) / Subramanian R and Rungta S, Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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107.
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Customer retention / Sashidhar A S, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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108.
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Marketing strategies of Business world / Raman, Swathi and Gupta, Vivek Publisher: Feb. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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109.
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Hindustan Lever's foray into network marketing / Dasgupta, Jayanti and Dutta, Sanjib Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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110.
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Media planning in an increasingly sentient and complicated world / Marques, Joan Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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111.
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Enhanced response campaign / Ravindran Sudharani and Heggde Githa S, Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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112.
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The close-contact consumers / Callicrate Mike and Higgins Lex, Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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113.
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Making your mark : Building stronger and longer lasting brands in the healthcare industry / Robins Rebecca, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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114.
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The integrated marketing communication agency / Roy Subhadip, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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115.
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Internet branding : Signpost or business platform ? / Nissim Bill, Publisher: June 2006Online access: Click here to access online Availability: Items available for loan: (1).
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116.
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Marketing to women / Sreedhar GVS, Publisher: Apr 2006Online access: Click here to access online Availability: Items available for loan: (1).
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117.
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The profession of denial :The US motion picture industry makes old mistakes / Vinjamuri David, Online access: Click here to access online Availability: Items available for loan: (1).
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118.
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Food advertising and obesity / Sreenath, Kanugovi Publisher: June. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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119.
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Why sex sells ? Neuroscience challenges conventional wisdom / Sreenath, Kanugovi Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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120.
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Romancing and socializing the web / Sood Suresh, Publisher: May 2006Online access: Click here to access online Availability: Items available for loan: (1).
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