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141.
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Theory of private labels : Challenges and opportunities facing national brands in India / Natarajan, R. C Publisher: Apr. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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142.
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Retro marketing in India / Roy Subhadip Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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143.
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Store brands life cycle : A profitable evolutions / Ratna, C. S. V Publisher: May. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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144.
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To spend or not to spend : A new approach to advertising and promotions / Gostelie, Emile and others, Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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145.
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Brand Loyalty : The psychology of preference / Nissim, Bill Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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146.
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Brands : From positioning to belonging / Lodaya, Arvind Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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147.
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Brand valuation and management : An international perspective / Davis, Adrian and Spicer, Lucinda Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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148.
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Opportunities for action in consumer markets : Thriving in a world of consumer control / DiGrande, Sebastian and others, Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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149.
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The young consumer : Catch them if you can ! / Sreenath, Kanugovi Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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150.
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How to structure and manage the state branding process / Simonin, Bernard L and De Vicente, Jorge Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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151.
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Branding France / Brian, John and Guerville, Mathieu Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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152.
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When instinct is not enough / Kon, Martin and others Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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153.
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Building a customer - centric organization with customer experience and customer profitability / Gupta, Sunil and Schmitt, Bernd. H Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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154.
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Harrah's CRM strategy / Joseph, Joel and Gupta, Vivek Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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155.
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Emotional appeal..... it's all around ! / Gupta, Nitin Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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156.
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Catching the customer online / Jaya Krishna, S Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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157.
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Wal-Mart redefining Indian retail landscape / Setty, B. A. Kodandarama and Biyani, Kishore Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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158.
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How low should you go ? / Reopel, Michael R and others Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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159.
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" No insult " pricing and promotions / Kearney, A. T Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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160.
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Sexual liberalism or harassment ? / Panda, Tapan K Publisher: Sept. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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