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161. What do customers think of SMS marketing ? / Ashokkumar, Sukanya and Kalai Sevi, T

Publisher: Aug. 2005Online access: Click here to access online Availability: Items available for loan: (1).

162. The rise of telemedia titans / Cole, Andrew

Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).

163. Advertising : The wings of tourism Industry / Kalai, Selvi, T

Publisher: July. 2005Online access: Click here to access online Availability: Items available for loan: (1).

164. The new power of sales promotion / Palazon-Vidal, Mariola

Publisher: Dec. 2005Online access: Click here to access online Availability: Items available for loan: (1).

165. Impact of celebrity endorsements : Is all that glitters gold ? / Kavita, C

Publisher: Dec. 2005Online access: Click here to access online Availability: Items available for loan: (1).

166. ACC : A brand new journey / Sreedhar, G. V. S.

Publisher: Dec. 2005Online access: Click here to access online Availability: Items available for loan: (1).

167. Emerging trends in the Nigerian fast food industry / Nworah, Uche

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

168. Decoding culture in international food advertising / Krishnatray, Pradeep and Varma, Vinay

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

169. Branding of food commodities by differentiation / Kukreti, Bhishma C

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

170. Food marketing to children : The prevalent and policy rectifications / Panda, Tapan K

Publisher: Nov. 2005Online access: Click here to access online Availability: No items available

171. Food marketing to children : The prevalent paranoia and policy rectifications / Panda, Tapan K

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

172. The drying up of wet markets in Hong Kong / Tsu Wee, Thomas Tan,

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

173. Indian consumer vs instant food : What factors influence purchase decisions of instant food / Ashokkumar, Sukanya and Kalaiselvi, T

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

174. Cause related marketing / Samu, Sridhar and others

Publisher: Dec. 2005Online access: Click here to access online Availability: Items available for loan: (1).

175. Word-of-mouth marketing : The buzz in the marketers' mind / Raghavan, Srividya

Publisher: Dec. 2005Online access: Click here to access online Availability: Items available for loan: (1).

176. Hyundai's marketing strategies in India / Kumar, Avishek and Gupta, Vivek

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

177. Food for health : What to expect for nutraceuticals and functional foods / Childs, Nancy M

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

178. "Hey marketer, give me reason to talk and let me talk about your stuff" / Joshi, Rajiv

Publisher: Jan 2008Online access: Click here to access online Availability: Items available for loan: (1).

179. Ambush marketing : Who steals the show ? / Memon Sharif,

Publisher: July 2006Online access: Click here to access online Availability: Items available for loan: (1).

180. Consumption vs. processed foods / Panwar, J. S

Publisher: Nov. 2005Online access: Click here to access online Availability: Items available for loan: (1).

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