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181. 'Agility' in product development / Jayakrishna, S

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

182. The significance of raptures in advertising / Kukreti, Bhishma C.

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

183. Mechanics of celebrity endorsements : A review / Nair Sabu M,

Publisher: Aug 2006Online access: Click here to access online Availability: Items available for loan: (1).

184. Emerging market priorities for global retailers : The 2005 Global Retail Development Index / Kearney, A. T

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

185. Menace of counterfeit products in rural markets / Suresh, K

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

186. Frontiers of science / Arion, Robert and others

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

187. Cadbury's advertisements / Sovani, Ashwini

Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).

188. Shockvertising / Roy, Subhadip

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

189. How advertising works and it's subliminal effects / Ray Bedabal,

Publisher: July 2006Online access: Click here to access online Availability: Items available for loan: (1).

190. Spiritual brands / Tandon, Vineet

Publisher: Oct. 2005Online access: Click here to access online Availability: Items available for loan: (1).

191. Snapshots from financial services advertisements / Sovani, Ashwini

Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).

192. Branding in food industry: An overview / Shrotriya, Vikas

Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).

193. Tele ads on food products / Joshi, Rashmi

Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).

194. Marketing of e-healthcare business / Kukreti, Bhishma

Publisher: Mar.2008Online access: Click here to access online Availability: Items available for loan: (1).

195. Logos and symbols: Some myths and mysteries / Dasari, Shailendra

Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).

196. Trends in advertising : Special focus on in-film advertising / Kanchan, Prateek

Publisher: July 2006Online access: Click here to access online Availability: Items available for loan: (1).

197. Communication strategy on Internet / Pinero Maria Sicila and Vidal Mariola Palazon

Publisher: Aug 2006Online access: Click here to access online Availability: Items available for loan: (1).

198. Stakeholder relationship management: Looking beyond CRM / Panigrahi, Ashok

Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).

199. Is cult branding possible in India? / Jain, Varsha

Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).

200. Where's the leadership? / Lightfoot, William S.

Publisher: July 2006Online access: Click here to access online Availability: Items available for loan: (1).

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