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21. Acceptable advertising through self-regulations / Neelika Arora

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; June 2004Online access: Click here to access online Availability: Items available for loan: (1).

22. Unveiling the new rural consumer / Nandini Das Ghoshal

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; June 2004Online access: Click here to access online Availability: Items available for loan: (1).

23. Steelenium (Branding Steel the Tata way) / K. Subhadra

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; May 2004Online access: Click here to access online Availability: Items available for loan: (1).

24. Building Coca-Cola : The TVC way / Pankaj Priya

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

25. P & G's brand management system / Vivek Gupta

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

26. Celebrity political endorsement / Neelika Arora

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; May 2004Online access: Click here to access online Availability: Items available for loan: (1).

27. Branding through mobile advergaming / Ravi Shankar Bose

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

28. Why is mobile marketing so successful? / Anders Hakfelt

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

29. Branding on the web : A real revolution? / Nicholas Ind

by Riondino, Maria Chiara.

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

30. In-film advertising / Neetika Arora

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

31. Blogging : PRs true claim to the Internet / Robb Hecht

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; June 2004Online access: Click here to access online Availability: Items available for loan: (1).

32. The ubiquitous SMS / Kanugovi Sreenath

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; May 2004Online access: Click here to access online Availability: Items available for loan: (1).

33. SMS in the marketing context / Sandeep Mittal

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; May 2004Online access: Click here to access online Availability: Items available for loan: (1).

34. How marketers can cross into wireless space / Eamonc Hession

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Apr. 2004Online access: Click here to access online Availability: Items available for loan: (1).

35. Omnicom : The worlds largest advertising conglomerate / A. Neela Radhika

by Mukund, A.

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Aug. 2004Online access: Click here to access online Availability: Items available for loan: (1).

36. Comparative advertising : The ethical dimensions / Deepak

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; July 2004Online access: Click here to access online Availability: Items available for loan: (1).

37. Are brands good for Britain? / Tim Ambler

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Sept. 2004Online access: Click here to access online Availability: Items available for loan: (1).

38. Bluetooth : A paradigm shift in the way we live, play and do business / Tathagata Dasgupta

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; July 2004Online access: Click here to access online Availability: Items available for loan: (1).

39. Mobile mindset / A.T. Kearney

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; July 2004Online access: Click here to access online Availability: Items available for loan: (1).

40. Corporate brand threat : Blogs and disruptive massaging / Robb Hecht

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Aug. 2004Online access: Click here to access online Availability: Items available for loan: (1).

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