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321. Brand Motorola in India : Analyzing its growth strategies / Roy, Kisholoy

Publisher: Oct. 2008Online access: Click here to access online Availability: Items available for loan: (1).

322. Marketing of the brand Bollywood / Garikaparthi, Madhavi

Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).

323. Role of negative advertising in business / Arora, Harsh

Publisher: Dec. 2008Online access: Click here to access online Availability: Items available for loan: (1).

324. Reality shows : The new marketing tool / Sengupta, Debashish

Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).

325. Reality shows rocking small screens / Rawal, Priyanka

Publisher: Dec. 2008Online access: Click here to access online Availability: Items available for loan: (1).

326. Indian retail industry : A sunrise sector / Pandey, Mritunjay Kumar and Singh, Anchal

Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).

327. Expanding into rural markets : Hype or fact? / Murthy, CSHN

Publisher: Oct. 2008Online access: Click here to access online Availability: Items available for loan: (1).

328. Contemporary advertising practice and poster power in India / Kaur, Surjit Kumar and Panda, Priyadarshinee

Publisher: June 2011Online access: Click here to access online Availability: Items available for loan: (1).

329. ATM issues: Learning from a study in Chennai / Suresh Babu, R. and Venkatramaraju, D.

Publisher: June 2011Online access: Click here to access online Availability: Items available for loan: (1).

330. Women-tise-ment / Gupta, Garima and Kaur, Sanjeet

Publisher: Nov. 2008Online access: Click here to access online Availability: Items available for loan: (1).

331. Digital media: A boon to brand market through social networking sites / Lal, Ruhi and others

Publisher: May 2011Online access: Click here to access online Availability: Items available for loan: (1).

332. Green Marketing: Opportunities and challenges / Sharma, Anita

Publisher: May 2011Online access: Click here to access online Availability: Items available for loan: (1).

333. Indian women in advertising: Changing phases / Rana, Gunjan A.

Publisher: Jan. 2007Online access: Click here to access online Availability: Items available for loan: (1).

334. Brand promotion through internet advertising / Krishnan, Sandhya G. and Sachdeva, Priya

Publisher: June 2011Online access: Click here to access online Availability: Items available for loan: (1).

335. Marketing: A major menace to society / John, S. Franklin and Jeba, J. Kandaleena

Publisher: June 2007Online access: Click here to access online Availability: Items available for loan: (1).

336. Mobile India : Uniting India / Patil, Pravin

Publisher: June 2011Online access: Click here to access online Availability: Items available for loan: (1).

337. Brand management 101 / Pandey, Rakesh R.

Publisher: May 2007Online access: Click here to access online Availability: Items available for loan: (1).

338. Branding : A quintessence of today's business / Sangeetha, K.

Publisher: Apr. 2007Online access: Click here to access online Availability: Items available for loan: (1).

339. Advertising emerging through recent market scenario / Arunmozhi, T. and Somasundaram, V.K

Publisher: June 2011Online access: Click here to access online Availability: Items available for loan: (1).

340. Pragmatic strategy for banks to counter recession: Focus on reticular activity trend and not to be cauldron for politicians and bureaucrats / Ghosal, Souren

Publisher: May 2011Online access: Click here to access online Availability: Items available for loan: (1).

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