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361.
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Product placement in T.V. Serials: The way in and the way ahead / Kumari, Shyama Publisher: Sept. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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362.
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Indian retail industry: Recent trends / Priyanka Publisher: Aug. 2011Online access: Click here to access online Availability: Items available for loan: (1).
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363.
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Gender in advertising: Moving towards a redefinition / Jha, Jyotsna Publisher: Aug. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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364.
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Subhiksha: Diagnosing the collapse of Indian retail prodigy / Maurya, Mohit Publisher: July 2011Online access: Click here to access online Availability: Items available for loan: (1).
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365.
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College marketing: Focusing on youth in selling mobile phones for sustainable development / Gowda, Kavitha R. and Gopalakrishna, K.S. Publisher: Aug. 2011Online access: Click here to access online Availability: Items available for loan: (1).
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366.
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Fusion marketing / Kumar, Pradhuman Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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367.
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City branding: Old wine in a new bottle! / Gaurav, Kunal Publisher: July 2007Online access: Click here to access online Availability: Items available for loan: (1).
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368.
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Green retailing : An emerging concept in organized retail sector / Roy, Kisholoy Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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369.
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Using humour to cut through advertising clutter / Joshi, Rashmi Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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370.
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The role of the Internet in transforming marketing / Shukla, Timira Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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371.
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Transformation of mass to micro marketing / Jain, Varsha Publisher: Jan. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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372.
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Green consumerism / Suja, S. Publisher: July 2007Online access: Click here to access online Availability: Items available for loan: (1).
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373.
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Go guerilla with buzzoodler: The latest buzz in advertising / Shankari, L. and Archana, R. Publisher: July 2007Online access: Click here to access online Availability: Items available for loan: (1).
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374.
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New media advertising : New hope for advertisers / Krishna, C.V. Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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375.
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Importance of brand in laboratory chemical business: Is it fading? / Anil Kumar, V.K. Publisher: July 2007Online access: Click here to access online Availability: Items available for loan: (1).
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376.
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Online advertising in India : Issues and challenges / Gupta, Vishwas Kumar Publisher: Feb. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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377.
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Digital signage : An approach to out-of-home advertising / Chaithanya, G.P. Publisher: Jan. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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378.
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Celebrities and public service advertising / Suresh, K. Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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379.
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Marketing of luxury brands / Khanna, Samit and Mansharamani, Ashish Publisher: Aug. 2007Online access: Click here to access online Availability: Items available for loan: (1).
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380.
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Radio should explore and discover more / Ganapathy, V. Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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