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41. Branding India : Strategic challenges and possible approaches / Tapan Panda

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; July 2004Online access: Click here to access online Availability: Items available for loan: (1).

42. Creating a market intelligent enterprise using CRM and business intelligence / Col. R.S. Prasad

by Gupta, Rajiv.

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; Sept. 2004Online access: Click here to access online Availability: Items available for loan: (1).

43. Timmy Hilfiger : The struggles of an American fashion icon / A. Mukund

Material type: article Article; Format: print Publisher: Hyderabad : IUP publications ; July 2004Online access: Click here to access online Availability: Items available for loan: (1).

44. The little engine that could : Customer anticipation has made Google an unexpected rival / Marta Wohrle,

Publisher: Sept. 2004Online access: Click here to access online Availability: Items available for loan: (1).

45. Lean for life : The healthy Australia project / Andrew Decker,

Publisher: Aug. 2004Online access: Click here to access online Availability: Items available for loan: (1).

46. PR Nation Building / Kanugovi Sreenath,

Publisher: Aug. 2004Online access: Click here to access online Availability: Items available for loan: (1).

47. Search engines and future history of public relations in America / Greg Jarboe,

Publisher: Aug. 2004Online access: Click here to access online Availability: Items available for loan: (1).

48. It s all about good PR / Deepak

Publisher: Aug. 2004Online access: Click here to access online Availability: Items available for loan: (1).

49. Media's war for talent / Vineet Tandon,

Publisher: Sept. 2004Online access: Click here to access online Availability: Items available for loan: (1).

50. Creativity in commercials : A focus on strategy / A.M. Sakkthivel

Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).

51. Ethical advertising : perspective on ensuring compliance / William S, Lightfoot

Publisher: Mar 2006Online access: Click here to access online Availability: Items available for loan: (1).

52. Traditional advertising media : A critical look / K Suresh

Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).

53. All Roads lead on-line : Convergence and the future of advertising / Gord Hotchkiss

Publisher: Dec 2004Online access: Click here to access online Availability: Items available for loan: (1).

54. Brand legacy : What's your next move ? / William Nissim

Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).

55. Harley Davidson : The mother of all brands / Neal M Burns ,

Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).

56. Branding by design / Arvind Lodaya

Publisher: Oct. 2004Online access: Click here to access online Availability: Items available for loan: (1).

57. Global iconization of Indian corporations / Naseem Javed

Publisher: Dec 2004Online access: Click here to access online Availability: Items available for loan: (1).

58. The saga of nation brand / Amit Singh

Publisher: Dec 2004Online access: Click here to access online Availability: Items available for loan: (1).

59. Private labels / Kanugovi Sreenath

Publisher: Dec 2004Online access: Click here to access online Availability: Items available for loan: (1).

60. Chocolate and mint advertising : Shifting focus / C Vijaya

Publisher: Mar 2006Online access: Click here to access online Availability: Items available for loan: (1).

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