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441.
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Sex appeal in advertisements / Faldu, Rajesh Publisher: Sept. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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442.
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Cyberlaw in cyberspace: Regulating spam / Nandini, C.P. Publisher: July 2009Online access: Click here to access online Availability: Items available for loan: (1).
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443.
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Brand and reputation management : A business leadership way of life / Ghoshal, Anupama Publisher: Nov. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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444.
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Building brand tribes / Harish B. Publisher: Oct. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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445.
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Infomercial advertising / Rathod, Swatantra Singh Publisher: Dec. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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446.
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Advertising strategies adopted by higher education institutes in India / Parekh, Mohit Publisher: Nov. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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447.
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Reinventing film promotion / Trehan, Kulveen Publisher: Oct. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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448.
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Greenwashing the environment: Fake promises and faltering perceptions / Guha Thakurta, Kasturi Publisher: Dec. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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449.
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Brand Bond: The world is not enough / Kunder, Ramanathan and Chaudari, Sumith Kumar Publisher: Nov. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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450.
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Offensive advertising: Inadvertent folly or deliberate play? / Harish, R. Publisher: Dec. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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451.
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Driving impulse purchases with POP advertising / Rawal, Priyanka Publisher: Oct. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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452.
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Advertising the rural way / Grundy, Shobhna Publisher: Nov. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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453.
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Social networking sites: Boon or bane / Kamakshi, Sri Poorna N. Publisher: Oct. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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454.
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Lifebuoy in India: Product life cycle strategies / Chowdary, Nagendra V. and Chiranjeevi, C.V. Publisher: Oct. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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455.
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Movie spoofs to market your brand / Harish, R. and Lunker, Saurabh Publisher: Nov. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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456.
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The Vodafone journey / Srinivasan, Nandini Publisher: Nov. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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457.
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WOMM: Builds your market by spreading the word / Giri, Chaitanya Publisher: Dec. 2009Online access: Click here to access online Availability: Items available for loan: (1).
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