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81.
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Below-the-line marketing / Sreedhar G V S Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).
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82.
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Pantaloons Retail ( India ) Limited - The Indian retailing giant / Vivek. Gupta, Publisher: Nov. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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83.
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Advertising's scary new twin / Arvind Lodaya, Publisher: Nov. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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84.
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E-DTCA : A boon to the pharma industry / Jaya Krishna S, Publisher: Feb 2006Online access: Click here to access online Availability: Items available for loan: (1).
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85.
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Search engine copy writing / Robb Hecht, Publisher: Oct. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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86.
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Search engine marketing / Kanugovi Sreenath and Tathagata Dasgupta Publisher: Oct. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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87.
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Sports sponsorship / Deepak Publisher: Oct. 2004Online access: Click here to access online Availability: Items available for loan: (1).
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88.
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Aaj Tak news channel's success story / Sanjib Dutta and Suchitra Jampani, Publisher: Dec. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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89.
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Advertising for the kids, by the kids ! / Tarang Vaish, Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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90.
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US advertising outlook in 2005 and beyond / Steve Fredericks, Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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91.
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Spam : The bone of internet advertising / R. S. Prasad, Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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92.
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Advertising strategy : Advertising redefined / Micael Dahlen and Sara Rosengren, Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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93.
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The evolution of private label branding / Mullick - Kanwar, Meera Publisher: Feb. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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94.
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Wal-Mart : A heritage brand / Zinkhan George M and Hollenbeck Candice R, Publisher: Jan 2006Online access: Click here to access online Availability: Items available for loan: (1).
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95.
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Making ad magic in 2005 / Sharma, Arvind Publisher: Jan. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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96.
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Art and brand management / Jonathan E. Schroeder, Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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97.
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Maximizing returns from brand spending : Hard numbers for soft marking issues / Simon Glynn and others, Publisher: Feb. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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98.
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The marketing of intents : False claims guarantees and thee / Lightfoot William S, Publisher: Apr 2006Online access: Click here to access online Availability: Items available for loan: (1).
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99.
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Emerging role of advergaming : A global and Indian perspective / Gupta Puru, Publisher: Jun 2006Online access: Click here to access online Availability: Items available for loan: (1).
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100.
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CRM : Automated call centres / R. S. Prasad, Publisher: Mar. 2005Online access: Click here to access online Availability: Items available for loan: (1).
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