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Ambush marketing: Is it a fair war? / Dhotre, Meenal Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Customer response to ATM services of selected banks / Saibaba, Rudra and Yella Swamy, A. Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Branding as a strategy for organic growth of banks / Ghosal, S.N. Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Bottled water : Staking consumer's thirst / Vishali, M. P. Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Smirnoff's reunion with bond / Krishna , Manu and Siddhantha, Arpita Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Indian car market / Ahamed, Imthiyaz Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Marketing fragrances: The celebrity rubs off effect / Roy, Kisholoy Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Attract and attack through database marketing / Srinivas, P.U. and others Publisher: Jan. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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Green marketing / Karpagam, B.A. Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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10.
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Volkswagen s marketing strategies / Harish, R. Publisher: Mar. 2010Online access: Click here to access online Availability: No items available
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11.
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Volkswagen's marketing strategies / Harish, R. Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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12.
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Sensory branding / Soni, Swati and Upadhyaya, Makarand Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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Just noticeable difference: The concept and its application to FMCGs / Bakkappa, B. and Walavalkar, Deepali Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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Emotional marketing: Capturing the customers hearts / Shahu, Khushbu Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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L'Oreal: Multi-brand architecture / Harish, R. Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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16.
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Indian pharmaceutical industry in 2020 / Lakshminarasimha, A Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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Organized retailing in India: Need of the hour / Anand, Tamana Publisher: Feb. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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18.
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Out-of-home advertising / Justus T. Frank Sunil and Alagiri V. Karthick Publisher: Mar. 2008Online access: Click here to access online Availability: Items available for loan: (1).
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19.
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Is the customer always right ? Learning from the services sector / Dasari, Shailendra and Kambhampati, Suchitra Publisher: Mar. 2010Online access: Click here to access online Availability: No items available
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20.
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Is the customer always right ? Learning from the services sector / Dasari, Shailendra and Kambhampati, Suchitra Publisher: Mar. 2010Online access: Click here to access online Availability: Items available for loan: (1).
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