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1. The new humour in advertising / Roy, Subhadip and Lall, Seema

Publisher: Sept. 2008Online access: Click here to access online Availability: Items available for loan: (1).

2. Using humour to cut through advertising clutter / Joshi, Rashmi

Publisher: Mar. 2009Online access: Click here to access online Availability: Items available for loan: (1).

3. Power of humour in advertising / Ganapathy, V.

Publisher: May 2009Online access: Click here to access online Availability: Items available for loan: (1).

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