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1. Advertising and sales promotion / U. C. Mathur

by Mathur, U. C.

Publisher: New Delhi : Galgotia Publishing Co., 2001Availability: Items available for loan: [Call number: 659.1/Mat] (1).

2. Below the line marketing: An efficient communication tool / Senthil Nathan, C

Publisher: July 2010Online access: Click here to access online Availability: Items available for loan: (1).

3. Consumers' deal proneness: a demographic approach / Ghosh Dastidar, Surajit

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: IUP Journal of Marketing Management; May 2016Online access: Click here to access online Availability: Items available for loan: (1).

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