000 00514aab a2200145 4500
999 _c11314
_d11314
008 141010b2004 xxu||||| |||| 00| 0 eng d
022 _a09725326
245 _aComparative advertising :
_bThe ethical dimensions /
_cDeepak
260 _cJuly 2004
_aHyderabad :
_b IUP publications ;
300 _app. 42-47
440 _aAdvertising Express
_vVol. IV, No. 7
_914403
650 _aAdvertising Ethics
_914404
856 _uhttp://www.iupindia.in/704/ae.asp?mag=http://www.iupindia.in/704/ae_sub.asp
942 _2ddc
_cBV