000 00436 a2200121 4500
008 141010b2006 xxu||||| |||| 00| 0 eng d
245 _aEthical advertising : perspective on ensuring compliance /
_cWilliam S, Lightfoot
260 _cMar 2006
300 _app 30-35
440 _aADVERTISING EXPRESS
_vVol. VI, No. 3,
650 _aADVERTISING ETHICS
856 _uhttp://www.iupindia.in/306/ae.asp?mag=http://www.iupindia.in/306/ae_sub.asp
999 _c11656
_d11656