000 00441 a2200121 4500
008 141010b2006 xxu||||| |||| 00| 0 eng d
245 _aThe marketing of intents : False claims guarantees and thee /
_cLightfoot William S,
260 _cApr 2006
300 _app. 48-50
440 _aADVERTISING EXPRESS
_vVol. VI, No. 4,
650 _aADVERTISING ETHICS
856 _uhttp://www.iupindia.in/406/ae.asp?mag=http://www.iupindia.in/406/ae_sub.asp
999 _c12311
_d12311