000 | 00441 a2200121 4500 | ||
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008 | 141010b2006 xxu||||| |||| 00| 0 eng d | ||
245 |
_aThe marketing of intents : False claims guarantees and thee / _cLightfoot William S, |
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260 | _cApr 2006 | ||
300 | _app. 48-50 | ||
440 |
_aADVERTISING EXPRESS _vVol. VI, No. 4, |
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650 | _aADVERTISING ETHICS | ||
856 | _uhttp://www.iupindia.in/406/ae.asp?mag=http://www.iupindia.in/406/ae_sub.asp | ||
999 |
_c12311 _d12311 |